A whopping 89 per cent of blog readers are swayed by a blogger’s review of a product or service and would like to try it for themselves, according to a new survey conducted by Australian blog advertising network, Nuffnang.
- 90 per cent pass on blog information to family and friends;
- 92 per cent have used a search engine to find out more about a brand after reading about it on a blog post;
- 65 per cent have entered a competition through a blog in the past 12 months;
- 78 per cent of respondents agree blogs are a better source of information than traditional and mainstream media;
- 64 per cent of bloggers are between 18 – 34 years old.
What does this mean?
It’s indicative of the strong organic growth of Australia’s blogging movement as well as the mainstream acceptance of blogs as bona fide media outlets and genuine sources of information.
The PR profession has been working with bloggers for some time now, whether individually or as a collective (i.e. mummy bloggers). No doubt the broader marketing community, including advertising agencies, will also start looking more intently at how they can partner with influential bloggers to help promote their clients’ products.
In other Nuffnang news:
In May of this year Nuffnang launched an Australian blogger survey in an attempt to better understand the Australian blogosphere.
Here are the results (click to enlarge):