He was also on a panel discussing ‘The Australian Blogosphere: Past, Present & Future’ (see video for excerpts).
Darren based his talk around his four foundations of blogging:
- Getting off your blog
- Hook readers in
- Word of mouth
Here’s a sample of Problogger’s gems:
- CONTENT – make it useful…solve people’s problems in some way; self-deprecating humour works; inform, inspire, interact; mix serving current readers with ‘content events’ to draw in new readers.
- GETTING OFF YOUR BLOG – befriend your competitors; advertise on Stumbleupon; post on other people’s blogs; engage on other social networking sites; share links on Twitter, participate in social media.
- HOOK READERS IN – give readers something to do (polls/quizzes/competitions); build anticipation; use e-newsletters (only 27% of Darren’s 600,000+ – yes, you read that right: 600,000! – subscribers on his Digital Photography School blog use RSS – the rest receive a weekly e-newsletter); look after the readers you already have (“love them to death”).
- WORD OF MOUTH – make your readers famous; “tell the world something important”.
Bree from The Blog Stylist has written a stack more notes from Darren’s talk.