My ‘original’ blog PR WARRIOR turned four last month.
Boiled down, that’s over 365 posts (roughly eight a month for four years) and 640+ comments from readers.
When I first started blogging in 2007, it was to experience one of the ‘wonders of the new media landscape’ in an effort to better understand it and in turn be able to talk with a modicum of expertise with my clients in the PR space about what a blog was, how it worked and whether it was something they needed to worry about.
As it turned out, for me at least, blogging set me on a path that led all the way into the heart of the emerging social web, and I’ve been fully immersed ever since (which in turn has vastly increased my circle of friends and professional acquaintances).
So I can safely say, hand on heart, blogging has helped change my life in many significant ways.
So what have I learned in four years of blogging?
(i) Blogging is best learnt by ‘getting in the trenches’
I was reading and researching blogs (and the art of blogging) for a couple of years before I created PR Warrior. And you know what? I reckon I learned more in my first 4-6 weeks of writing a blog than I did in all that time researching. MORE
(ii) Blogging forms an ideal ‘base’ for your personal brand
Whether you’re an individual (‘personal brand’) or a company wanting to leverage your blog to build credibility and perhaps use as a lead generation tool, think of your blog as the ‘beating heart’ of your brand. MORE
(iii) Blogging helps you find your ‘voice’
The act of blogging can have a dramatic effect on one’s outlook on life. It’s not the blog per se but the act of thinking things through, forming an opinion about a particular subject and researching a topic with a view to publishing content on your blog. MORE
(iv) Blogging builds credibility and leads to interesting opportunities
It’s no surprise that many (most?) avid bloggers are also highly connected on the social web – they’re generally active on Twitter, Facebook, LinkedIn, Google+ etc which in turn helps them to build their online presence and with it, their credibility in the respective space/s they operate in. MORE
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