Riley sold his technology/entertainment/sports site The Inquisitr in May for $330,000.
According to a statement on the Medacity website, Riley says:
“The idea of Medacity came about after I realized that no one in the market was exclusively covering the new media sector as a whole. Medacity seeks to fill a gap in the market by providing comprehensive coverage of the latest news and views from across the new media sector.”
With Medacity, he says “I have gone back to my roots with a site that seeks to chronicle the rise of the new media industry and age.”
Riley is a self-confessed “blogging evangelist” with a solid track record as a web-based entrepreneur dating back to 2003.
His first venture – The Blog Herald – was the first site to cover the then new industry of blogging. In 2005 he co-founded blog advertising networking B5Media along with four other bloggers from Canada, US and Australia, including Melbourne’s Darren Rowse.
In more recent years Riley wrote for heavyweight US-based technology blog Techcrunch.
In this statement on duncanriley.com, Johnson said:
“Medacity is an exciting project, it’s the first website to exclusively cover new media news and what new media could and should become in the future. With a team of new media veterans directing Medacity’s content I look forward to the industry being further explored, explained and exposed.”