"My first post was in August of 2004 ... no single thing in the last 15 years professionally has been more important to my life than blogging" - TOM PETERS

PR Pitches: Bin the crap but keep an eye out for the gold!

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There’s been a lot of discussion lately within blogging circles regarding the issue that the PR profession doesn’t get bloggers.

Firstly, it’s important to re-frame your situation: Getting crap pitches is a good sign! It means you are getting noticed and recognised as an influential blogger. Mark that down as a huge positive!

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Michael Stelzner: “You’re not a blogger, you’re a publisher!”

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Their informal chat around all things blogging and new media resulted in the quartet letting loose with numerous tips, ideas, observations and opinions. Here are some that I managed to get down before the conversation quickly moved in another direction!

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Blog Ideas To Slap ‘Blogger Blank’ In The Face

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GUEST POST by Daniel Smith, Propaganda House.

You need to write a post, you’re due. Today’s the day, you’ve finally got a spare hour or two to do it. So you get a cup of coffee, sit down in front of the computer, open up word, and……. nothing. You’re totally bereft of blog ideas. You’ve got ‘blogger blank’!

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