"My first post was in August of 2004 ... no single thing in the last 15 years professionally has been more important to my life than blogging" - TOM PETERS

The next wave of blogging: introducing the ‘new media mini-empire’

srini marcus

Following my recent trip to BlogWorld in Los Angeles, I’ve been forming a view around the increasing sophistication of blogging coupled with the public’s thirst for relevant, credible and authentic content, and what it means for the humble art of blogging.

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Michael Stelzner: “You’re not a blogger, you’re a publisher!”

deanna_blogworld_resized

Their informal chat around all things blogging and new media resulted in the quartet letting loose with numerous tips, ideas, observations and opinions. Here are some that I managed to get down before the conversation quickly moved in another direction!

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The importance of having a great name for your blog

mumstros

One of the great things about having your own blog is the ability it gives you to creatively express yourself.

Having a blog title that not only accurately represents what you’re all about but also works effectively in a marketing sense is no easy feat.

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4 Things the PR Warrior has Learned in 4 Years of Blogging

prwarrior_logo

My ‘original’ blog PR WARRIOR turned four last month. Boiled down, that’s over 365 posts (roughly eight a month for four years) and 640+ comments from readers. When I first started blogging in 2007, it was to experience one of the ‘wonders of the new media landscape’ in an effort to better understand it and [...]

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