"My first post was in August of 2004 ... no single thing in the last 15 years professionally has been more important to my life than blogging" - TOM PETERS

Craig Pearce – public relations & managing reputation

Craig_Pearce

Craig Pearce is a seasoned strategic communications pro with a passion for all things Grunig (PR theory and all that stuff). Craig’s blog focuses on issues and advice regarding all things public relations and reputation management. It errs towards the ‘heavier’ side of PR and communications theory but it’s meaty and relevant and if you’re [...]

Read More

Meet Me At Mikes – from blog to best-selling books

pipL

Pip Lincolne is a blogger, writer, author and shopkeeper. She used to run a cafe, now she’s Australia’s Queen of Crafters. Pip’s massively popular blog Meet Me At Mikes sits at the heart of a burgeoning ‘mini multimedia empire’ that includes two books (and another on the way), a freelance writing career and a shop [...]

Read More

Problogger – Australia’s ultimate power blogger

darren rowse problogger

In the world of blogging, Darren Rowse (aka @problogger) is akin to Bono from the band U2. Locally, he might escape recognition as he types away on his laptop in the food court at Westfield Doncaster; however, that is far from the case when he attends the likes of BlogWorld in Las Vegas and SXSW [...]

Read More

Styling You – winner of Australia’s Best Blog Competition

Nikki Parkinson Styling You

Queensland’s Nikki Parkinson has taken Australia’s blogging world by storm with her popular blog Styling You, which recently took out the inaugural Best Australian Blog Competition 2011. The competition’s judges said of Nikki’s blog: Styling You was a stand out as a regularly updated blog rich in good writing, quality multimedia content and social media [...]

Read More

Start Up Blog – gem-laden advice for the start-up entrepreneur

steve sammartino

Steve Sammartino is a traditional big brand marketer turned entrepreneur who blogs with brevity and punch. Steve’s Start Up Blog reflects the journey he’s been on, from the marketing departments of the likes of Kraft and Foster’s through to the establishment of Rentoid, an online business best described as the ‘Ebay of renting’ (he’s currently [...]

Read More

Mel: Hot or Not – chronicling urban Melbourne

joyce watts

Joyce Watts (aka @jetsettingjoyce) is a 31 year old Chinese-Australian girl living in inner-city Melbourne. An IT/IP/media lawyer by training, Joyce is also one of Melbourne’s top lifestyle bloggers. Her blog – Mel: Hot or Not – has a loyal following amongst urban Melburnians who place importance on being up with the latest in food [...]

Read More