Joyce Watts (aka @jetsettingjoyce) is a 31 year old Chinese-Australian girl living in inner-city Melbourne.
An IT/IP/media lawyer by training, Joyce is also one of Melbourne’s top lifestyle bloggers. Her blog – Mel: Hot or Not – has a loyal following amongst urban Melburnians who place importance on being up with the latest in food and wine, coffee, bars, art, design, films, music, markets, health and beauty…pheww!
Here’s how Joyce describes her blogging approach:
Every day I get out and about in Melbourne with my Moleskine notebook and digital camera in hand, giving my honest opinion about all that’s good, bad and ugly in my home town using a simple criteria – HOT or NOT.
This blog, and its binary rating system, is really a reflection of my personality – I’m decisive, honest and I don’t tend to shy away from saying what I really think. It’s also a reflection of my life and interests, hence sometimes there will be time lags in posts (because I’ve got to sleep and do the laundry at some stage) and you won’t get as many NOTs as HOTs because I don’t make time for events and places I suspect will be dodgy. 
In general all reviews are conducted anonymously and at my own cost – if that’s not the case I indicate in my post. Often you will find that I’m accompanied by RM (Renaissance Man) who is very accommodating about my need to take photos at restaurants and is happy to join me at random theatrical events in out-of-the-way places when he’s not busy reading Japanese literature, watching military history documentaries or cheering whatever sport is showing on TV.
The prolific Joyce also has two other blog offshoots – LDN: HOT OR NOT (London) and BNE: HOT OR NOT (Brisbane). These are in addition to her parenting blog, the wonderfully named TOT: HOT OR NOT.
Check out Joyce’s online store CycleStyle Australia which specialises in “stylish clothing and accessories for the urban cyclist”.
About Trevor Young
Joyce sounds fab. Hope I get to meet her in Melb!