Ranking is something that we all aim for. We want to be the Alpha in the crowd, the one that all look up towards. This is innate to us. And this helps us grow towards betterment. Such is the reason that websites and applications, too, work on the same mechanism. They get ranked. And they require a brutal amount of effort to get ranked, says Blurn ,Australia. Such is the reason that almost 99% of all websites and apps never see a soul in their lifetime. They stay dreadfully untouched because they do not get the required nourishment. Says Blurn.com: the Digital marketing consultants come like gurus to the lost. They guide them towards the right path and help them achieve what they deserve.
But why is it so hard to do all this SEO and digital marketing alone? Because hundreds of factors come into play to decide what app and website to rank over others. These ranking factors are what suck the energies. We will tell you about the ranking factors that app stores take into play in this article.
Ranking Factors that work in app stores!
The first piece of advice we give anybody is that this lane is a tough lane. SEO and Digital marketing is something that requires professional skills. If you do not have the budget, you must have the dedication to learn it all and apply it all. For example, there is a reason why do not people read a book on surgery and then operate on their loved ones, says Blurn Australia.
Now, if you are willing to learn about what ranking factors get involved in app stores, here is a list.
The first thing that app stores see is how correctly have apps been optimized. This would mean a better discoverability. If you are using blackhat practices to rank higher in the short term, know that you will not see the sun for long. The app will get taken down.
One must always target the right set of audiences. For this, you must know what people are searching for. This means that you must do your Keyword Research correctly. This will involve doing the market research, using the right tools, knowing demographic behavior, and the trends going on. For example, if you have an application that is about exploring stars, you might want to use keywords “exploring stars” in your title, or a variation of it. This will help people see your app when they type this or a similar phrase. According to Blurn.com: the Digital Marketing Consultants, all of them, pay utter attention to this phase of the app’s journey. You do it right, you hit it right.
Furthermore, you would not want to use smaller or high-competitive keywords if your app is fairly new. It will not help.
Ratings and Reviews!
Yes, this is what it uses as an indication of the app’s quality. If you have an app that is getting higher reviews recently, it will take it into consideration. However, know that the algorithms will scan too if the ratings are not false ratings. If it finds that the ratings are being done to manipulate the ranking system, it will take actions accordingly.
The average ratings and reviews get taken into consideration too, says Blurn Australia. You would want to make sure that it is all sane and serene out in this area.
If the app is from a publisher that has previously published several apps under a single name, then it would be a factor too. If your previous apps have been rated highly earlier, your new app will get its benefit. The reason being the creation of trust between your app and the world.
Number of Downloads!
The more the downloads, the better it is for your app. The general idea is that people tend to download an app more often if it is famous or helpful.
One thing you can do to get more downloads and ratings is to promote your app on social media and other applicable platforms. Use influencer marketing where needed. It works beautifully. Create a digital marketing campaign to help your app grow famous among the public. According to Blurn.com: the Digital Marketing Consultants work effectively in helping people around this. Or you can use native advertising on the app itself to help people know about your app when they go through similar apps on the store.
Furthermore, you must keep in mind that uninstalls work negatively. If a lot of people are installing and then uninstalling your app, then this gives negative clues to the App Store Algorithms. The general idea is that people will only uninstall an app if they find it to be bad. And a bad app can never make it to the top, says Blurn Australia.
Link Building on the Internet!
Yes! Not many people talk about this factor but it impacts the app to get an initial start. If more and more people are talking about the application over the internet, your app is likely to get ranked higher over other apps. Says Blurn Australia, that you must focus on spreading the word through articles and guest posts too. Create a website for the application, write articles, and engage with people more and more. The general idea is to engage with the public and provide them with value.
The images and media used!
Visual impact can either make or break your dream. The idea is to choose an icon of impact so people love it. It must captivate the audience in seconds. Such should be its grace that people must fail to resist opening it. Then there comes the demo video and the screenshots that are visible on the app store. Make sure they are helpful and engaging. This works by creating a feeling of goodness and trust in the viewer. And we tend to enter the dorms that we love and trust.
There is a reason why big companies spend millions on visual dynamics – color, shape, pattern, form, pitch, shade, space usage, etc. This might seem to be a lot, but it can earn you a lot of users.
How often are you updating!
Regular updates mean that you are taking care of your users. It indicates that you are regular and are trying to make your app a soothing experience. Furthermore, updates also bring apps in harmony with the latest technological changes. If you are updating your apps regularly, if people are loving your updates and bug fixes, you are likely to be loved by all. Roses will be sent to your doorsteps and wine toasts will be made on your name!
These are all the basic and known ranking factors that have been found to influence app discovery and ranking on the app store. However, know that these factors and algorithms keep on changing. What is a factor now can easily fall futile in the future. This is why it is necessary to keep in regular touch with professionals! And at last, never try to fool the smart app algorithms.