by Blog Hub

Instagram is a visual platform that allows users to share photos and videos of their day-to-day lives. As such, it’s an excellent platform for marketing campaigns. This article will look at five Instagram trends to watch in 2023. These include movements related to food, lifestyle, travel, technology, and more. By understanding these trends and incorporating them into your marketing strategy, you can reach new customers and increase engagement on your account.

What are the new trends on Instagram?

With over 800 million active users, Instagram is a powerful tool for business development.

Here are some trends to watch on Instagram in 2023:

1. Hashtags

Instagram is exploding with hashtags! Use hashtags when you post to increase the chances that other Instagram users will discover your content. Include relevant keywords to help people find your content and connect with you.

2. Stories

Stories are one of the biggest trends on Instagram right now! They allow you to share multiple photos and videos as a single story, which can attract your audience’s attention. Make sure your accounts are exciting and engaging so that people will want to follow along.

3. Location-based content

Include photos and descriptions in your posts if you have an exciting location or product you’d like to share with the world. This way, fans can learn more about what you offer and connect with you even further through social media.

5 Top Instagram Trends for 2023

In the year 2023, there are a few Instagram trends that you’ll want to watch out for. Here are Five of the top trends:

1- Authentic Content Wins

Instagram is an excellent platform for finding authentic content.

Here are some trends to watch in 2023:

Food: People are sharing food photos more than ever before. Instagram users want to share their culinary experiences, whether a delicious meal or a beautiful landscape.

Tech Gear: You don’t have to be an Apple fan to see this one! People take pictures of their new tech gadgets and share them on Instagram. From iPhones to Google Pixel phones, there’s something for everyone on this list!

Travel: Whether planning your next vacation or just dreaming about it, Instagram is the perfect place to share your wanderlust with the world. From stunning landscapes to tasty local meals, curious travellers will surely enjoy seeing what everyone else is up to… and eating!

2- Influencers are more “Real.”

Influencers are more “real” than celebrities regarding their followers. Influencers now prefer to acquire real Instagram followers only. The followers who interact and engage with their content. They share things that are important to them, and their followers understand what it is that they are following. Celebrity followers are often just people the celebrity has chosen to follow, which may differ from influencers.

Instagram is a great way to connect with influencers and learn about new products and services. By following specific accounts, you can see what they use, what they like, and what trends they follow. It can help you find products and services that would be of interest to you.

When interacting with an influencer, compliment their work and ask questions about their experiences. It will show them that you respect them and want to know more about their work. Asking thoughtful questions will encourage the influencer to share more information with you.

3- Personalized Hashtags Increase Engagement

Hashtags are one of the most popular ways to create a social media campaign. Personalized hashtags help you to target your audience and increase engagement on your posts.

Here are some Instagram trends to watch in 2023:

Hashtag Activation Tools

This year, it’s all about activating your hashtags! Several online hashtag activations tools like Hootsuite and Sprout Social make adding and managing your tags easy.

Meme Accounts

Memes will always be popular on Instagram, and this year there are numerous meme accounts to follow, including Dapper Dan, Meme base, and Brandon Stanton’s Humans of New York. Not only will these accounts offer hilarious content, but they’ll also promote your brand or product in the mix!

Creative Content with a Purpose

Regarding creative content on Instagram, don’t be afraid to get political! This year saw an increase in posts that use social justice narratives as an opportunity for marketing (for example, Nike’s “Just Do It” ad campaign). And while some brands might find this off-putting, others could take advantage of it by creating their own social justice-themed content campaigns.

Food Posts

There’s no doubt that food is one of the main attractions on Instagram – whether its photos of delicious dishes or beautiful photo spheres around food items (like this recent post.

4- Filters and Effects

Filters and effects are more significant than ever on Instagram, so take advantage of them if you want to stand out. Here are some trends to watch this year:

Colorful filters: Whether looking for a lighthearted approach or something more dramatic, colorful filters can help you stand out.

Vintage filters: If retro is your thing, try using vintage-inspired filters to give your photos that 1920s look or add an antique feel to your images.

Artistic filters: If you’re up for a challenge, try using creative filters to transform your photos into unique art pieces.

Geometric filters: If you prefer simplicity in your visual aesthetic, geometric designs might be the perfect fit.

Bubbly water filter effects: Add a touch of luxury to your photos with gorgeous bubbly water filter effects!

5- User-Generated Content Creators are Increasing

User-generated content (UGC) is on the rise on Instagram for a good reason. It’s a great way to showcase your brand and product to a global audience and to produce high-quality content that can be shared and enjoyed by a broad audience.

Visual storytelling:

Stories are one of the most popular types of UGC on Instagram, and they’re getting even more creative and visually arresting every day. What used to be limited to simple photos with accompanying text is now full of complex narratives starring interesting characters, stunning visuals, and atmospheric settings. If you want your account to stand out, start incorporating stories into your posts more often!

DIY content:

Whether you’re a budding artist or love taking things apart and putting them back together, sharing your DIY projects on Instagram is sure to please your followers. Not only do these posts show off your creative side, but they can also teach people new skills or ways to save money. Plus, who doesn’t love seeing how things are made?

Photography tips:

Another trend gaining popularity among Instagrammers is photography advice – whether tips for improving your photography skills or tricks for automatically making your shots look better. If you’re a photographer, give away advice through tips and tutorials.

Frequently Asked Questions

The next big thing in Social Media in 2023

There are a few things you can expect to see on Instagram shortly, according to social media experts. Here are 4 trends in 2023 to watch out for:

1. More Stories:

The platforms are testing a new feature that lets users post multiple short videos rather than just one long clip. It could lead to more content being shared on the platform, which is good news for users who want more variety and interaction with their posts.

2. Virtual Reality:

Instagram is reportedly working on a new app that will allow users to capture and share photos and videos in virtual reality. It could be huge for the platform, as it could lead to even more people using Instagram to connect with friends and family outside of real life.

3. Filtering:

Instagram is testing a new feature that lets you filter posts by location. It could make it easier for users to find posts from friends and family in specific areas, which is excellent news if you always travel or live in different neighborhoods throughout the year.

4. Augmented Reality:

Another potential trend on Instagram is augmented reality (AR). AR allows you to add digital objects into photos or videos, making them look more lifelike than usual. It could be fantastic for marketing purposes, as companies could use AR ads to give customers a better idea of their products’ appearance before they buy them.

How to be an influencer in 2023?

In the coming years, being an influencer will be more critical than ever. The internet is constantly changing, and what works today may not work tomorrow. So, to be an influencer in 2023, you’ll need to follow these latest trends.

Here are five Instagram trends to watch in the next few years:

1. Live video:

Live video is the latest trend on Instagram, quickly becoming one of the most popular ways to share content. You can use live video to connect with your followers and create a more interactive experience.

2. Hashtags:

Hashtags are still one of the most critical aspects of social media marketing, and they will be big on Instagram in 2023. Use hashtags to help categorize your posts and reach a wider audience.

3. Creative photography:

Creative photography is extensive on Instagram right now, and that’s good news for anyone looking to start an online presence. This style of photography appeals to a broader range of users than traditional photojournalism does, so it’s a great way to stand out from the competition.

4. Memes:

Memes are another huge social media trend that will be big on Instagram in 2023. Use memes to add humour and personality to your posts while attracting attention from your followers.

What will replace Instagram?

As Instagram edges closer and closer to its eventual shutdown, users are looking for new platforms to share their photos and videos. Here are some of the most popular trends on other social media platforms that might be worth trying out on Instagram:


Memeing is a popular trend on other social media platforms where users share images with a funny or ironic caption. On Instagram, users can follow other meme accounts to get ideas for creating their memes.


Stories are popular on other social media platforms and work well on Instagram. Users can post short updates about what they’re doing or seeing and then encourage others to follow them to continue reading the story.

DIY Videos:

Another format that works well on Instagram is DIY videos. It means videos in which users show how they cooked a meal or made something using simple ingredients. Something fun and engaging about watching someone else take all the steps necessary to create a product or outcome and make DIY videos viral on Instagram.

Is Instagram decreasing in popularity?

Instagram is a social media platform with over 1 billion active users. Facebook owns it and, as such, has been affected by Facebook’s changes in policy. However, Instagram continues to grow in popularity. It has also begun to overtake Twitter regarding a global user base.

Here are some trends to watch on Instagram shortly:

The rise of IGTV: Instagram is testing a new feature called IGTV, which allows users to watch longer videos without having to scroll through posts. It indicates that Instagram is trying to compete with YouTube, Snapchat’s main competitor.

More influencers and brands using IG stories:

Influencer marketing became increasingly crucial on Instagram in 2018 and will likely become even more so in 2019. It is because Stories give you a lot of control over how your story appears on the platform – you can choose who can see it, for example, and create videos that are longer than just a standard post. Brands are starting to use Stories too – for example, Mcdonald’s recently released an entire campaign on IG Stories.

Becoming more international:

In 2018, Instagram announced that it would open up its API so that developers could build features specifically for the platform in languages other than English. It could mean more international content appearing on Instagram – something that would be good news for users across the globe who want access to this kind of content.

What social media will replace TikTok?


Instagram will continue to grow as a social media platform, displacing TikTok as the top app for mobile video in the United States. In 2018, Instagram surpassed 300 million active users and was expected to have 400 million by the end of 2019. Additionally, Instagram has been focusing on features that appeal to its younger user base, such as live streaming and augmented reality effects.


Snapchat is also expected to grow in popularity in the coming years, especially among teens and young adults who increasingly prefer mobile apps over traditional web browsers and platforms. Snapchat recently announced plans to implement new features designed to keep users engaged for extended periods, including a newsfeed highlighting stories from friends rather than just public content.


Facebook will continue to be a dominant social media platform. Still, its market share is likely to decline due to increased competition from newer platforms such as Instagram and Snapchat.

Is TikTok bigger than Instagram?

TikTok is a popular app that has been around for a while now. It’s relatively new compared to Instagram, but it’s gaining popularity. Some people think TikTok is more significant than Instagram, while others say they prefer Instagram. Here are some trends to watch on TikTok to see if it becomes more popular than Instagram:

  • People use TikTok more for entertainment than for sharing photos and videos
  • TikTok is becoming more popular in international markets
  • Apps like TikTok are becoming more prevalent in schools