Australian blogging news, events, profiles
Welcome to the Australian Blog Directory. This list of Australian blogs is a pretty eclectic and growing all the time. It’s not exhaustive by any means, but it’s a start and is representative of the depth and breadth of ‘active’ blogs we have here in Australia. The list is currently segmented into the following categories: [...]
BlogWorld LA is over for another year. Several thousand people attended – including Darren Rowse, Gideon Shalwick and Nicole Avery from Australia; the number of speakers was crazy, something like 300 blogging experts and new media gurus gave presentations or sat on various panels.
Here are a couple of videos I shot at the event: one is a general overview, the other an interview with Darren Rowse.
Underscoring the growth of the blogging movement in Australia, 1024 bloggers entered the 2012 competition – last year the competition attracted 570 entrants.
Eden’s Edenland was also the winner of the competition’s Personal/Lifestyle category, which attracted an impressive 526 entries.
The Sydney Writers’ Centre has announced the return of their Best Australian Blogs Competition for 2012. The competition is one of Australia’s leading blogging competitions, recognising and celebrating blogs on any topic and of any size. The Sydney Writers’ Centre is offering over $15,000 in writing courses for winners and finalists, almost double the prize [...]
2011 has been a huge year for Australia’s blogging movement. Was it the year blogging in this country came of age? I think so.
So what does 2012 hold? Here are four things I think we’re going to see more of:
As bloggers increase their influence and profile not only online but also through traditional media outlets, expect brands (and PR people, ad agencies etc) to come calling, thus ensuring the topic of ‘making money from your blog’ will continue to be as hot a topic in 2012 as it was in 2011, if not more so.
If you are serious about blogging, and want more people to read your content, spending some time on your categories pages is time well spent.
GUEST POST: James Richardson is director of Optimising, an SEO, PPC, web development agency based in Melbourne.
Blogging influences my business on many levels- it allows my readers to get to know me and having free information available to them. The new economy requires transparency and we need to think and be different…let our voices shine through.
As bloggers we are in a position to receive great products from prominent brands in Australia. We do love this and appreciate the relationships we have with brands and their public relations representatives.
There’s been a lot of discussion lately within blogging circles regarding the issue that the PR profession doesn’t get bloggers.
Firstly, it’s important to re-frame your situation: Getting crap pitches is a good sign! It means you are getting noticed and recognised as an influential blogger. Mark that down as a huge positive!
Following my recent trip to BlogWorld in Los Angeles, I’ve been forming a view around the increasing sophistication of blogging coupled with the public’s thirst for relevant, credible and authentic content, and what it means for the humble art of blogging.
A host of speakers and panelists have already committed to the conference, including Problogger Darren Rowse, Valerie Khoo from Sydney Writers’ Centre and Nicole Avery from Blog Coaching Boost.
Excited about the opportunity to harness the buzz that is hundreds of bloggers in one place, Digital Parents founder Brenda Gaddi said …
As the blogging movement in Australia grows, so too does it become a beacon of interest for brands and their PR and marketing agencies.
Over the past year PR people have latched on to bloggers as additional means to get their clients’ message out into the marketplace. All good so far.
Their informal chat around all things blogging and new media resulted in the quartet letting loose with numerous tips, ideas, observations and opinions. Here are some that I managed to get down before the conversation quickly moved in another direction!
The packed audience at yesterday’s Problogger Training Day event in Melbourne got a nice surprise when best-selling business and lifestyle author, Tim ’4-Hour Work Week’ Ferriss, popped in for a quick chat with Mr Problogger himself, Darren Rowse.
A special event designed to bring bloggers and PR/brands together – Digital Parents Unplugged – was held recently in Sydney.
The event, an initiative of Digital Parents (“Australia’s Largest Online Community for Blogging Parents”), had representatives of both sides of the fence talking about ‘the relationship’ between the blogging fraternity which has a growing and engaged network of readers, and brands that want to tap into their collective influence.
The Problogger Training Day in Melbourne has sold out. How many people are attending and where are they coming from?
Including our wonderful lineup of speakers we have 271 people attending the ProBlogger Training day. We do have a couple of North American speakers flying in and one Indonesian attendee but the rest are all Aussies.
We’ve started a new series of posts under the banner ’5 Questions with …’.
The ‘with’ will be an Aussie blogger. First up with have the spirited Eden Riley aka @edenland. Eden describes herself thus: Redhead. Mother. Wordsmith. Australian. Sometimes hot, mostly not. I’ll show you my Universal Truth if you show me yours.
One of the great things about having your own blog is the ability it gives you to creatively express yourself.
Having a blog title that not only accurately represents what you’re all about but also works effectively in a marketing sense is no easy feat.
Journalist and author Brad Howarth wrote an article last week for Smart Company in which he listed what he considered to be Australia’s 25 best business blogs.
Here is his list in alphabetical order:
GUEST POST by Daniel Smith, Propaganda House.
You need to write a post, you’re due. Today’s the day, you’ve finally got a spare hour or two to do it. So you get a cup of coffee, sit down in front of the computer, open up word, and……. nothing. You’re totally bereft of blog ideas. You’ve got ‘blogger blank’!
An organisation dedicated to combating obesity is seeking the support of the blogging community in its bid to improve food labeling in Australia.
The Obesity Policy Coalition (OPC) has set up a dedicated blogger’s area on its website …
Friday, September 30 is Digital Parents Unplugged – an intimate event aimed at starting a real conversation between bloggers and brands/PRs.
Bloggers and Brands/PRs will get the chance to ask questions and get real answers – no holds barred!
Michael Stelzner, the guy behind the hugely popular Social Media Examiner blog and author of Launch, has announced the Facebook Success Summit. It kicks off on October 5 and runs until October 25.
GUEST POST by Aaron Rutley, web developer and WordPress Guy with Eleven Media.
Over the last few years I’ve spent hundreds of hours building WordPress websites, researching / testing plugins and chatting to other developers/bloggers in the WordPress community. I’ve picked up a few tips along the way that I thought I’d share with some fellow bloggers & WordPress users!
The Malaysia Kitchen Blogger Summit is one initiative I’ve been keeping an eye on – it’s a cool Oz project, part of the global Malaysia Kitchen campaign that’s designed to get people talking about and sampling Malaysian fare (Mmmmm – I’m super-hungry just writing this post!).
Do you barrack for Carlton Football Club? More importantly: do you blog (and/or tweet)?
Yes? Then this opportunity might be of interest 
The Blues are looking for tweeters and bloggers for the 2011 AFL finals series.
Two of the big guns of the blogging world – Chris Garrett and Sonia Simone – have been confirmed for the Problogger Training Day on October 21.
Aussie speakers confirmed include Nicole Avery (Planning With Kids, Blog Coaching Boost) and Phoebe Montague (Lady Melbourne).
They’re the new breed of mums – super influential, social media queens.
And so this Channel Ten news report kicks off.
Reporter Emma Dallimore follows two high profile Aussie mummy bloggers – Mrs Woog (Woogsworld) and Eden Riley (Edenland)…
Melbourne-based pro blogger Duncan Riley has re-emerged with a new online venture – a new media news site called Medacity.
Riley sold his technology/entertainment/sports site The Inquisitr in May for $330,000. According to a statement on the Medacity website, Riley says: “The idea of Medacity came about after I realized that no one in the market was exclusively covering the new media sector as a whole.
My ‘original’ blog PR WARRIOR turned four last month. Boiled down, that’s over 365 posts (roughly eight a month for four years) and 640+ comments from readers. When I first started blogging in 2007, it was to experience one of the ‘wonders of the new media landscape’ in an effort to better understand it and [...]
A week ago today I attended the inaugural Nuffnang Blogopolis event along with 300 other bloggers from around the country.
Here is a wrap-up of some of the coverage from the event that I’ve been able to glean from the #nnb2011 Twitter hashtag and various other sources, listed in no particular order:
One of the highlights from the Nuffnang Blogopolis event at the weekend was Problogger Darren Rowse’s presentation on ‘Blog Branding and Marketing’.
He was also on a panel discussing ‘The Australian Blogosphere: Past, Present & Future’ (see video for excerpts).
Aside from being the most immaculately dressed guy at the Nuffnang Blogopolis 2011 event on Saturday, Arnold Aranez (self-confessed Nutella lover of Mr Gadget fame) also gave the packed house a quick lesson on SEO from a blogging perspective.
Three hundred bloggers from all around Australia attended the first Nuffnang Blogopolis event in Melbourne yesterday (Saturday, July 30).
We’ll be covering the event in more depth on BlogHUB but in the meantime, here’s a video snapshot of the day.
More than 260 bloggers from around the country will converge on Zinc at Fed Square in Melbourne this Saturday the inaugural Nuffnang Blogopolis event. In this video interview one of the organisers, David Krupp, previews the speaker line-up.
As a bit of an experiment I recorded this podcast the other day from the beach at Inverloch in Victoria (pic below shows the view).
Why? To show how easy it is. Some people shy away from blogging because they are put off by the amount of writing required.
ProBlogger Darren Rowse has announced he will be holding an intensive training day in Melbourne on Friday, October 21.
The day follows a similar event Darren held last year when he and a team of seasoned bloggers, including…
I’m really looking forward to attending the (interestingly named) inaugural Nuffnang Blogopolis event at Zinc in Melbourne on Saturday, July 30.
A veritable who’s who of blogging (Melbourne skew) has already registered to attend.
A whopping 89 per cent of blog readers are swayed by a blogger’s review of a product or service and would like to try it for themselves, according to a new survey conducted by Australian blog advertising network, Nuffnang.
To mark the launch of its new proprietary tool BlogLevel, PR firm Edelman Australia collated a list of the top 50 marketing blogs in the country.
BlogLevel was developed by Edelman for measuring a blog’s influence, popularity, engagement and trust.
Stumbled upon this wonderful short video posted mid 2009 featuring big-name authors Seth Godin and Tom Peters chatting on the topic of blogging.
This gem from Peters: “My first post was in August of 2004 … no single thing in the last 15 years …
Liss from the popular Frills in the Hills blog frequently canvasses the opinions of PR people re working with bloggers, and vice versa.
Given I’m a PR consultant who regularly works in the blogging space, Liss asked me to contribute to her latest survey:
One of Australia’s top bloggers Nikki Parkinson was interviewed recently on Sky News’ Media Week show following her Sydney Writers’ Centre Best Australian Blog competition win. In the interview she talks about Styling You – the blog she started initially to promote her styling business but which now attracts some 25,000 unique visitors per month
It’s only a few weeks old but ‘Brand Meets Blog’ – the recently launched service by Melbourne blogger Louisa Claire has already sparked interest from both sides of the fence – bloggers interested in connecting with brands, as well as brands (and their PR agencies) keen to hook up with influential bloggers.
Wow! Here I am reading an ebook by Leo Babauta (How I got 100,000 Subscribers in Two Years) when I check out this video interview on Social Media Examiner and discover Leo has now DOUBLED that number!
The inaugural Best Australian Blogs Competition is done and dusted for 2011 but the good news for the local blogging community is that the organisers – the Sydney Writers’ Centre – intends running the event again next year.
For years we’ve had growing pockets of blogging enthusiasts keeping the faith; today however, blogging in Australia has exploded from being somewhat of an ‘underground oddity’ into a mainstream phenomenon.
We have blogs about parenting and family life; marketing, PR, law and business; media and entertainment; art and craft; fashion, design and architecture; health and nutrition, technology, politics …
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Trevor Young is a PR Warrior on the frontline of the communications revolution. He blogs (at prwarrior.com). He speaks. He consults (at Edelman Australia). Connect with Trevor on facebook.com/prwarrior and/or Twitter @trevoryoung.
