August 23, 2021
Landing pages make a crucial part of the website content. These are an essential part of any website for better SEO ranking and conversion rates, shorter or longer. If you are involved in digital marketing, you have to encounter multiple new terms like SEO, paid search advertising, landing pages, and so on. It is also essential to know that how they can fit well in your digital marketing strategy.
Every business website has its landing pages, but the argument is why PPC wants them short and SEO wants them long that we will discuss here. Before starting, let us know something about Landing pages and their importance.
What are landing pages?
It is referred to as a web page where the customer land to get information about the website. But in the marketing realm, it is only a page besides your home page or another page that focuses on a single purpose. It helps to convert the visitors into customers. The landing page should be informative about your business and deals, along with contact information.
Why are landing pages important?
Landing pages help make large sales and practical lead conversion tools. This is the best way to drive traffic to your brand by enhancing SEO and brand name. According to surveys, 68% of the B2B businesses use landing pages to make new leads for future conversion.
With the help of landing pages, the user can reach a specific product and encourage them to take further action. In short developing landing pages are more about getting the consumer than flashiness.
Why does PPC want short Landing pages?
It is not compulsory to have a lower limit of landing pages for PPC. But you can not deny that even short word counts can work more affluent and lead to more conversions, especially when you are looking forward to capturing first-party data in a friction-free way. The examples for this are:-
Add some structured data to your landing page and explain what your page is about to Google. Adding the data to your content will also help to increase the CTR or click-through rate too. In this way, you can rank in SEO can also increase the result of SERPs.
Do not forget to optimize feature snippets for better keyword ranking and conversion. It does not only help to give clear visibility of the content but also structure a good framework for the landing page.
Select the titles as questions of the answers that you will mention below, like how and why. You can also use optimized headers for the content and structuring of the page.
You can know more about the Landing pages from Platinum SEO. They have experts in different fields who are continuously working towards the betterment of your online business.
Every business website has its landing pages, but the argument is why PPC wants them short and SEO wants them long that we will discuss here. Before starting, let us know something about Landing pages and their importance.
What are landing pages?
It is referred to as a web page where the customer land to get information about the website. But in the marketing realm, it is only a page besides your home page or another page that focuses on a single purpose. It helps to convert the visitors into customers. The landing page should be informative about your business and deals, along with contact information.
Why are landing pages important?
Landing pages help make large sales and practical lead conversion tools. This is the best way to drive traffic to your brand by enhancing SEO and brand name. According to surveys, 68% of the B2B businesses use landing pages to make new leads for future conversion.
With the help of landing pages, the user can reach a specific product and encourage them to take further action. In short developing landing pages are more about getting the consumer than flashiness.
Why does PPC want short Landing pages?
It is not compulsory to have a lower limit of landing pages for PPC. But you can not deny that even short word counts can work more affluent and lead to more conversions, especially when you are looking forward to capturing first-party data in a friction-free way. The examples for this are:-
- Whitepaper and
- Webinar signups
Add some structured data to your landing page and explain what your page is about to Google. Adding the data to your content will also help to increase the CTR or click-through rate too. In this way, you can rank in SEO can also increase the result of SERPs.
Do not forget to optimize feature snippets for better keyword ranking and conversion. It does not only help to give clear visibility of the content but also structure a good framework for the landing page.
Select the titles as questions of the answers that you will mention below, like how and why. You can also use optimized headers for the content and structuring of the page.
You can know more about the Landing pages from Platinum SEO. They have experts in different fields who are continuously working towards the betterment of your online business.
