by Ella Watson

Usually, either working at an SEO company or as an in-house SEO professional, it’s critical to have rapid insights into your data. This helps you to get quick victories in optimization, narrow the scope of your assessments, and even simplify the process of competitor backlink research.

The following SEO excel functions are designed to assist you in locating critical SEO information within your data.

1. LEN Function

The LEN function is used to determine the number of characters contained within a particular cell. As we all know, it’s critical to follow Google’s regulations.

This signifies that we intend to adhere to the SERP’s fundamental length constraints. Apply the LEN function in its column to determine the character lengths of current metadata or to monitor the lengths of new titles and meta descriptions.

2. SUBSTITUTE Function

SUBSTITUTE does precisely what it sounds like: it substitutes new text for existing text in a cell. This method is helpful for organizing a collection of URLs since it allows you to extract text from URL slugs. If you stack replacement functions within one another, you can begin to get more creative by drilling down to the specific URLs you wish to extract.

3. COUNTIF Function

This function is useful for determining the number of times a value is referenced in a text. It may be used to determine the number of pages that correspond to a top-level folder structure, such as /blog or /product-category/.

Moreover, it may be used to detect duplication or excessive optimization throughout the website’s content/title tags, etc. This will return the number of times it appears in the specified range.

4. PROPER Function

Have you ever been required to generate an absurd number of title tag recommendations? You are not alone in this, and this is the ideal function for you!

The PROPER function is pretty straightforward; it capitalizes the initial letter of each word in a specified text string. Apply the PROPER function to the adjacent column and begin creating page titles without using the shift key for each word.

5. AVERAGE Function

This is a straightforward method for calculating the average of a specified data range. This may be really beneficial for a keyword’s average rank. For instance, if a term had a search volume of 10 but slipped out of Google’s top 500, this would significantly influence the average rank.

6. HYPERLINK Function

This tool is useful if you’re conducting extensive competitor/keyword research and want citations within Excel. Rather than having inconsistencies in column widths, you may establish simple source hyperlinks.

7. VLOOKUP Function

The VLOOKUP tool enables you to import matching data from other ranges rapidly and precisely. It accomplishes this by utilizing a lookup value cell, locating it in another range, and returning data in the same row. It is used for various purposes ranging from simple data merging to more complex applications such as tracking key performance indicators.

8. SUMPRODUCT Function

This tool is excellent for displaying the performance of keywords in terms of search volume and current rankings. It calculates the weighted average rank score by adding the search volume and current positions together and then dividing the entire value by the search volume.

These functions familiarize you with how Excel enables you to make more informed SEO decisions and how they might enhance your personal SEO procedures. Our SEO Experts in Melbourne are experienced and knowledgeable with SEO strategies and Google algorithms. With our unique approach, we make your website performing with high conversion rates. Get in touch with us to know the marketing approach we follow for your business growth and profits.

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