From the industry you operate in and your company culture to your recruiting team and your work location, there are a number of factors that affect the way you recruit new candidates. While this process can look entirely different for different companies, there are certain recruitment strategies any organization can use in an effort to increase its success rate. To that end, here are some of the best, most efficient recruitment tactics you could implement in 2022 to attract and hire the best possible talent:
Enhance your job postings
The way you phrase job postings could be key to success, as the words you select and the overall language you use can determine the types of applicants you attract. In other words, your postings can either interest smaller, more defined groups or a wide range of more diverse job-seekers, while enabling you to enhance your hiring process from the very beginning. An augmented writing tool could be of great help in this instance, allowing you to improve your job postings, attract the right candidates for the position, and appropriately represent your company culture. This might lead to higher success and retention rates as well.
Turn to social media
Social media recruiting represents the utilization of social media platforms for advertising job positions and openings or as talent pools. This recruitment strategy has significantly increased in popularity over the last few years, and for a good reason. Most job-seekers use their mobile phones and other devices to find new career opportunities, especially the younger generations, while a notable percentage of them consider professional and social networks to be the most useful resource when searching for jobs. To focus on social media, try to join LinkedIn groups, share engaging, high-quality content on all of your pages, and consider asking your employees to share their own positive thoughts and experiences regarding your company.
Consult a professional
Sometimes you might need some additional help with recruiting, especially if you operate in certain industries where skilled and experienced professionals are more difficult to find. In that case, working with a specialist company such as the reputable Gough Recruitment might be the best course of action. Specializing in real estate, construction, and development, as well as offering temporary recruitment solutions, such accomplished professionals will be able to connect you with the best talent that fulfills your specific needs and requirements. In case you work in any of these sectors, accessing an extensive database of qualified candidates through professional recruiters will help to guarantee success.
Focus on internal mobility
Internal mobility represents the movement of current employees to new positions within the same company, ranging from mentorships and job swaps to supplementary projects and new roles. While internal mobility programs might not be the first recruitment strategy that comes to mind, it can be an incredibly beneficial tactic to implement this year. Internal mobility helps to attract and retain top talent, as most job-seekers are looking for organizations that offer career development and advancement opportunities. These programs could also save you some valuable time and money, as they give you the opportunity to avoid the hiring process, onboarding, training, and all other risks commonly associated with new hires.
Cater more to Gen Z
Even though they are often overlooked, Generation Z is slowly growing up. Rather than only filling internships and entry-level positions, this generation is becoming a larger part of the workforce and should be prioritized if you’re looking for younger, more dynamic employees. If you want to cater to Gen Z, it’s worth knowing their main characteristics. This demographic is particularly tech-savvy, they tend to be aware of their strengths and weaknesses, they put great value on job and financial security, and they prefer video above all else. To attract Gen Z candidates, the best tactic would be to focus on video and voice messages, use short job descriptions and visual aids, and meet them on social media platforms.
Make diversity a priority
Diversity and inclusivity are increasingly important among younger generations, but these aspects can be great for business too. Diverse organizations tend to be more productive and innovative, have higher performance, and have more favorable financial results as well. Diversity hiring can also benefit your employer brand and expand your talent pool, as companies that embrace diversity can relate to more individuals with different backgrounds, in turn appealing to a broader range of good candidates. If you want to reap these incredible benefits as well, consider hiring for diversity in 2022 and beyond.
As the world of business evolves and new generations begin entering the workforce, recruitment strategies have to change as well. The tactics mentioned above represent some of the best strategies to apply this year in order to increase your chances of successful recruitment.
