For any company, the number one priority is offering high quality products and services that meet customer needs. But in today’s challenging, competitive times, it’s not enough to simply rely on what you’re offering. You need to sell yourself and your company in a way that reflects positively on your product and service portfolio.
There are various ways of doing so, but often they can be quite costly. If you have a limited budget for promotional activities or you are a start-up, spending on expensive ads and activities won’t be feasible. Promotional products, on the other hand, can be the perfect choice for promoting your company without spending a fortune. There are several items that can be used for promotional purposes, with drinkware being one of the most popular.
Here’s a look at some of the benefits of choosing promotional drinkware for increasing brand awareness and creating more customers for your business.
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Suitability
Some promotional products are aimed at one particular target market, meaning they won’t necessarily be suitable for all your customers. Drinkware, whether it’s a mug or a cup, is suitable for people of all age groups, genders, and backgrounds. When you’re investing in promotional products, it’s worth going with a universally appropriate option so no one feels left out.
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Promotional potential
Drinkware tends to be large enough to fit your brand logo and tagline. There are also plenty of options for customisation, meaning you can match your promotional product with your existing branding. Think of drinkware as a moving and mobile brand ambassador of your company. The more and more people see the drinkware, the larger your brand reach is.
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Brand loyalty
Promotional drinkware can not only be given to prospective customers but also to existing customers. Who doesn’t like a free gift? This type of strategy makes your customers feel valued and cherished. They are likely to feel a sense of belonging and connection with your brand and choose you over others when it comes to making a buying decision.
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Happy and satisfied employees
Promotional drinkware is not just for customers and clients; it can be given to your employees as well. When your staff receives a promotional gift, it makes them feel an important part of the organisation. They feel that their work is acknowledged and rewarded, boosting loyalty and satisfaction.
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Drinkware can be shared
When someone visits your home, you usually offer them a drink. Imagine if the cup a customer pulls down from their shelf has your business name and logo plastered all over it. People who are not even within your target audience will see your company branding and might ask questions about the products and services you offer. In that sense, investing in just one product has the potential to reach many customers.
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Recall value
We’re blasted with audio advertisements everyday from both television and radio. With all that noise, it’s rare that we recall a single ad or business name. Mugs, on the other hand, use print and graphics to advertise your company name and logo. This can be incredibly effective and offers significant recall value for a relatively cheap investment.
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Variety
One of the best things about drinkware is that it is available in an incredibly wide variety of products. From cups to mugs, tumblers, and water bottles, there are many different shapes and sizes of drinkware. You can also experiment with colours, designs, patterns, shapes, and more. Some promotional product suppliers even let you include a logo, graphic design, or photograph. If you’re looking for a promotional product that will reflect your existing branding, drinkware is certainly a good option.
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Builds relationships
Promotional drinkware is not a simple marketing tool. In addition to spreading brand awareness, it can help in building strong and long-lasting relationships. In some cases, drinkware works just like a business card. You can even include contact information, like a phone number, printed on the side of a tumbler.
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Create a tailored impression
If you want your company to be perceived in a particular light, say, for example, as a luxury provider of goods and services, you can use promotional products like drinkware to help cultivate this image.
If you’ve decided to invest in promotional drinkware(and why wouldn’t you!) just be sure to go with a reputable supplier. After all, it’s the quality of your products that will really dictate how successful your marketing campaign is. The last thing you want is for a potential customer to be covered in their morning coffee because the lid to your tumbler doesn’t seal! Invest in high-quality, stylish products for guaranteed marketing success.
