Recruitment today is not as easy as it was about a decade back, especially sales and marketing recruitment. It is now more challenging because the allied activities have undergone notable transformations over time.
Today recruitment is not restricted to the basics. Right from the top-funnel activities to market share and minds of employees, everything has shifted to a higher level.
As a result, employers today are usually not involved in the process. They resort to a sales recruiting agency to hire their employees.
The Process Followed by the Sales Recruiting Agency
The entire recruitment process involves several vital steps, and they keep their best foot forward to keep pace with the market shifts.
Their efficacy and talent have made their service indispensable today, so much so that the sales recruitment firms have become a permanent and vital component of HR of any company.
They follow the complex hiring process, which involves lead-to-hire and everything in between. In simple words, the different steps of the process involve the following:
- Sourcing leads
- Converting the leads to prospects
- Engaging the prospects for a specific timeframe
- Segmenting them into different pertinent talent pools
- Converting applicants into definite jobs and Hiring
Use of Proper Methodology
Recruitment is more of a battle now than a simple process. And this battle can be won only with the use of the correct methodology.
CRM methodology is one common method followed in recruitment functions by HR and recruitment agencies.
This particular methodology helps companies in several ways. Most importantly, it helps them in aligning the three most important aspects, such as:
- Thoughts
- Technology
- Processes
This, in turn, helps in maximizing the top-funnel activities, which involve the following:
- Lead generation
- Relationship development
- Prospect engagement
- Employment branding
So, quite naturally, without the use of technology, all these severe aspects cannot be managed seamlessly.
Changing Recruitment Output
The recruitment process, therefore, takes time, often taking months or years, to produce the best output for an organization. It is not only due to the complexities involved in the recruitment process but also to the fact that they look for experience in a candidate.
HR of companies and recruitment agencies have realized this, and therefore they resort to several innovative and creative tactics. This not only helps in getting the right candidate but also helps them to get engaged instantly.
Ideally, the old-school ‘spray and pray’ advertising tactic does not produce rich dividends anymore.
The Secret Codes
There are some secret codes followed by recruitment agencies today to produce conclusive results and be highly competitive while closing a sale. The secrets that help the staffing agencies and the human resource department of a company are:
- Great advertising
- Identifying the calibre of the candidates
- Considering employee referrals
- Finding the positive aspects
- Instant joining
- Preparing a waitlist
- Monitoring performance
- Emphasising respectable company culture
Wide Areas Covered
With these secret codes, the sales recruitment agencies help the companies to hire candidates for different jobs and responsibilities. It includes:
- Sales support
- Content marketing
- Channel Marketing
- Corporate communication and access
- Branding
- Sponsorship
- Digital Analytics
- Corporate Social Responsibility (CSR) and propositions
- Digital experience with user experience and interface research
- Request For Proposal (RFP) writing
- Digital marketing campaigns
- Event management
- Digital communications and channels
- External communications, including media relations and press release
- Digital content design
- Internal communications
- Digital products and projects
- Product marketing
- Digital strategy and consulting
- Investor relations
- Digital transformation
- Public affairs
Conclusion
If the recruiting process is more creative and focused, it will be easy to hire better candidates. In fact, the recruitment process itself has become a part of sales and marketing. Here sales refer to sourcing, and marketing refers to attraction.
