The latest trends to rule digital marketing in the year 2020
First things first, the term SEO refers to the process of increasing and improving the quality as well as the quantity of website traffic which further results in not just the enhanced visibility of a particular website but also provides them with much better chances of conversions. There a lot of factors that determine a top-quality and effective SEO which can literally do wonders in completely transforming and changing the presence and visibility of an enterprise or a brand. Let’s have a look at some factors that are here to stay and change the future of SEO in the coming years.
• Code optimization and search intent
So, it is a known fact that keywords are one of the most relevant and effective mediums to create one’s visibility in the search engines, but these phenomena are soon to be replaced with intent-based search optimizations. With Google searches showing more if not equal results based on the search intents, it will not be wrong to say that this strategy is definitely the way to go in the coming years.
• Video content optimization
The coming years are sure to see tremendous growth in video content leading to the marketing forum. Brands all over the world are using videos as a key tool for marketing their products and services and it will not be wrong to say that in the coming years this strategy is sure to go a long way in making the SEO more effective and influencing.
• Voice search optimizations
As per many surveys and researches conducted on many avenues, it has seen discovered that voice searches have become a dominant factor in determining the viewer’s approach to a website and have definitely become one of the key factors that should be kept in mind while curating the SEO. Voice searches have been known to be not just quick but also enhance productivity on many levels. One big advantage of voice searches is that people from all groups and with and without restrictions can access voice searches and find just what they are looking for.
• Boost organic SEO with social media
One very essential factor that sternly determines the visibility of a firm is its social media presence. It will not be wrong to say that in the coming years these two are sure to go hand in hand together. With people all over the world spending a majority of their time on social media platforms like Facebook, Instagram, Twitter, Youtube etc, there is little rocket science required in understanding that one’s SEO has to be curated in a way that the audiences automatically get access and knowledge of particular brand from these mediums.
• Optimizing CTR
The website click-through rate is an extremely essential factor in deterring if the viewer on your site is finding the content on your site relevant, appealing and attractive, for it is this appeal that increases your chances of conversions and thereby success. In other words, if the link of your site is not attracting the user and is not clicked upon, then google does not think you are accurate and relevant enough and that can never be good news.
It will not be wrong to say that every passing year is turning out to be more eventful for digital marketing then the earlier one. For one to sustain, maintain and prosper where they are and where they could be, SEO, by all means, is the way to go.