An SEO Company puts a lot of effort, time, technique, and thinking while building a landing page. It is the first impression on the visitors which can be converted into potential leads. The landing page must give an efficient and smooth user experience which ensures a lower bounce rate.
Some critical sections of the landing page that must be handled are:
- The header of the page
- Layout
- Social Media Link
- Content
- Color Combination
- Media Component
Check out the latest landing page trends that you need to test:
Short and Sweet
It is essential to make your pitch clear and straightforward. The landing page is your key to communicate with potential visitors. The best SEO Company Sydney you can ensure that it addresses your message to the users. It must have a strong call-to-action, and the page does not need much scrolling on various devices. It is one of the benefits of SEO where users need less content, but it must be informative. This ensures that you deliver the right information with minimal words.
Create different landing pages for each target audience
You know that every market segment has a diverse audience. Your target audience will respond to certain styles, headlines, images, and more in a different manner. That is the reason professional marketers don’t use similar advertisements for different audiences.
Work on page loading speed
The speed of the page loads must be less than 3 seconds. The loading speed holds tremendous significance for your visitors and search engines. To improve your SEO ranking, page loads are one of the significant elements. There are tons of tools available in the marketplace to optimize your landing page. If your page is too slow, it might lead to a high bounce rate, affecting your reputation in the digital world.
There are many famous and influential methods to handle this:
- Remove files that have a big size which might slow down the performance
- Delete excess JavaScript codes
- Build simple landing pages
Make Minimal Design Schemes
If you have gone through the big brand’s website, you might have noticed how minimalistic their design is. The white space helps in highlighting the critical section with bold colors. This strategy helps to grab users’ attention quickly.
You must use this technique on the landing page to make the visitors understand your mission in less time. It will also ensure that you build a powerful impression on the viewer’s mind.
Mobile-Friendly Page
More than half of the population today uses mobile devices to interact with the digital world. This means your website should be mobile responsive to gain more traffic. There are high chances that people will land on your page through mobile devices. You should check the landing page’s response on different mobiles’ sizes because there are chances that some elements get cropped in smaller screen sizes. To avoid users exiting your page, use small font sizes, fewer scrolling, and faster page loads.
Content Personalization
There are chances where if you have fired a search query, similar types of ads will be displayed to you through social media platforms. You can take help from tracking tools that will monitor your visitor’s online behavior and perform analysis to suggest necessary updates.
Having personalized content is very effective and helps in providing a better customer experience. Add interactive elements on the website like images, videos, infographics, and more on user preferences.
Focus on Single Conversational Goal
When you create a post-click page for special offers, it should not take attention away from the landing page. An SEO company knows that some advertisements can draw visitors into a funnel. To be honest, these advertisements will distract your visitors from the main offer and decrease your conversion rate.
Optimize your search
Once the promotion gets over, so will your landing pages, as they have an expiration date. Use the right keywords to make them reusable. Optimize the search pages to earn qualified traffic on your websites.
You might need help from an experienced SEO service in Australia to perform this action. This process needs deep research which might need time, knowledge, and efforts. These experts know the right strategies to enhance your search intent for the users. They are aware of the users expectations and can improve your website accordingly.
Work on the Design Principles
The unique design helps users to understand the landing page content. Website Design Company Sydney ensures that each component of the website must have a compelling design and distraction-free. Some tips that will help in ensuring that your website content is straightforward:
- Usage of more extensive elements can help in grabbing more attention. Headlines must be more significant than the body, images, and logos.
- Some color combinations will grab more attention. There should be a contrast between your CTA button colors and background.
- The elements should have a particular space to grab more attention. Avoid using too many icons, a cluster of photos, or too many redirections.
- Dark objects have better command when compared to lighter ones. That is why bold texts are used in the content.
- Add positive space which is eye-catching to the users, like adding space around the CTA button, which will provide better access to the visitors.
Conclusion
Online platforms are focusing on gaining more conversion rates and generate leads in 2021. We have shared with you the best trends to optimize your landing pages. An SEO Company will ensure that you stand out from the crowd and get better results.
