
September 4, 2020
Your website is live 24/7 and works as a salesman acting as one of the most potent assets for marketing. Sites have evolved and become so much more than just text and information on-page.
However, digital marketing trends have been changing rapidly, which makes your website feel old and worn-out. Frequent changes in the website can be time-consuming and expensive. Users want quality, easy navigation, intuitive and comfortable overall experience.
What is Website Personalisation?
Personalisation is a process that enables businesses to tailor customer journeys and experience through their websites as per the preferences of a particular customer.
Website personalisation is an art of offering one-on-one custom made, exclusive experience to your site visitors. . If you ensure comfortable navigation through the site, you will experience higher customer satisfaction, lower bounce rates.
You might need the help of some of the established web development company Melbourne who can assist you with your personalised website. They can help you with better conversion rates.
It might look like the web personalisation or customisation as a relatively new concept. However, the idea of personalisation has been there for a long time. It had been more prominent in the retail sector than the online marketplace. Off late, businesses have come to realise that it is necessary to have customisation in the online space as well. It will help in generating better shopping experience leading to higher conversion rates.
Key Points to while building a Personalised UX Design
Personalisation is a one-time thing, and thus, it becomes necessary to create it the way it is desired.
- Relevant Product and/or Service Recommendation
- Better converting Call to Action
- Optimise your page speed
- Increased User Engagement
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