March 22, 2021
Four Sure-Fire Digital Marketing Strategies for SMEs in 2021
Due to the simple fact that a growing number of businesses are employing the online community in order to interact with clients and generate revenue, it only stands to reason that effective digital marketing strategies need to be leveraged. This is why it is a bit ironic that up to 45 per cent of all enterprises have yet to adopt such approaches. As a result, they encounter difficulties when tackling their target margins and a handful may even fail altogether. It is therefore important to highlight four effective approaches to digital marketing as well as what solutions each can provide. The appropriate actions can then be taken at the right times.1. Robust Search Engine Optimisation
It is no secret that SEO is one of the most critical foundations of any successful digital marketing campaign. One common example involves selecting the correct keywords in relation to a niche product or service. Studies have clearly illustrated that businesses which appear within the top ten search results can enjoy several benefits including:- A greater degree of online exposure and more inbound traffic.
- A heightened level of brand authenticity.
- Reduced advertising costs.
- An increased ROI.
2. Client-Centred Content Marketing
Another paradigm shift which has been witnessed throughout the world of digital marketing involves the ways in which content is created. Customers are no longer interested in hard sales tactics and generic information. On the contrary, they are expecting a much more personalised approach that resonates with their desires. Those who feel that their needs are being catered to will be much more likely to take further action (such as registering for a newsletter or committing to an actual purchase). Furthermore, confidence is key when we consider the simple fact that competition is rife throughout the digital community. This signifies that the content itself should be both authoritative and informative while still retaining an organic flavour. This is the very same reason why a growing number of organisations are choosing to outsource their content marketing requirements to professional third-party specialists.3. The Power of Social Media Channels
The impact of social media cannot be understated. Not only can these portals dramatically influence consumers, but they have even been shown to impact many things worldwide. This is why social media marketing should always represent a key facet of any well-established advertising campaign. Here are some interesting advantages:- It is much easier to engage with existing and prospective clients.
- Brand recognition within a specific market can be enhanced.
- Businesses can more accurately determine the efficacy of an ongoing sales campaign.
4. Email Marketing Techniques
One of the most common misconceptions is the belief that traditional email marketing campaigns have gone the way of the digital “dinosaur”. On the contrary, nothing could be further from the truth. There is still a very real place for this type of advertising in this day and age. The e-commerce portal Oberlo notes that the number of registered email users is expected to reach 4.3 billion by 2023. It is therefore critical to address this burgeoning customer base. The only major difference involves how email marketing has changed. Here are some of the latest advancements:- The use of AI provides more personalised marketing solutions.
- Automation has reduced the amount of in-house labour that would otherwise be required.
- Clients are becoming more particular in regard to the types of emails that they wish to receive
