by Blog Hub

Social media – A vital element for online business


Nowadays, it is an art of producing organic traffic to social media. Social media helps to build effective online business connections. Marketing on social media can be proven as a marketing tool which can increase conversations between customers and consumers and develop a healthy relationship. It does not even require high amount of investment.

Social media sites that are mainly involved into this:
By using the famous following sites, we can increase the site traffic and get potential customers.

  • Facebook
  • LinkedIn
  • Instagram
  • Twitter

Social media marketing using Facebook
Side banners on Facebook depicts the Advertisements, company details, products and contact details. We can publish notes and create groups of our business on Facebook. We can upload photos and posts regarding our products and services. We can even post link which can direct to our business page so that more and more people can easily visit our page. We can create events like recent activities, invitations and upcoming events so that we can get the response of the people connected to our page who are really interested to our business events. We can post promotional codes, coupons to the members of our group to attract other members. We can also get updated about other competitors by visiting their page, too. Facebook also allows us to publish our contact details so that customers directly contact us or they can message us on facebook messanger, too. We can easily solve their queries and respond directly by messaging them.

Social media marketing using LinkedIn
LinkedIn is a very popular site nowadays which is mainly business oriented. We can create a group for our business and make others follow us. We can also request for suggestions and opinions from our followers. We can expose our skill set. We can follow other companies and see their products and services. We can improve our visibility and connectivity. We can increase the relevancy of the job search of our business. We can gauge the health of our business via linkedIn. We can sync our LinkedIn account to other social media account and contact with a view to connect with more people.

Social media marketing using Instagram
Instagram is the coolest app nowadays and it is a hub of youngsters. If our business is related to fashion and beauty or clothes and shoes branding, Instagram is a great platform to market our products and services. We can attract more and more followers by following them. We can promote our page so it can be reached to plethora of Instagrammers. We can update our page with a cool caption and can directly connect with our followers via Direct message facility.

Social media marketing using Twitter
We can do the promotion of our brand and business on Twitter. We can do microblogging (140 characters) about our products and services. We can build a healthy relationship with the followers and create trustworthiness among them.

This is not the end. There are other sites, too, which can facilitate our business if handled in a right way.